Typography

I have chose to use the font above for the masthead and headings in my magazine due to the fact that I believe it brings across my intended target audience which are young teenage girls. This is conveyed through the fact that the font looks very glamorous, hence the way there are dots inside of the letters which almost look like the lights on a dressing table. A very 'hollywood' feel is conveyed through this font I feel. The use of a bright hot pink colour scheme also makes the masthead very bold and eye catching to potential readers (teenage girls especially who would presumably like and be attracted to pink things). The way the letters are all in capitals also makes it look extremely bold, which is a great way of attracting readers and making the title very noticable. This font is extremely relevant to current influences nowadays, for example the 'hollywood and sweet, fun, glamorous theme' is very attractive to teenage girls hence the massive interest in celebs and beauty.