Target Audience Full Profile:
Age group: 12-16
Gender: mainly female readers, perhaps 98% female and 2% male
Level of education: secondary school students
Level of income: none of their own, rely mostly on their parents and pocket money
Disposable income: most of their money is spent on entertainment (music, magazines, CD's, DVD's), beauty products (make-up), sweets, clothes
Interests/Current lifestyle: Attend concerts, sleepovers, enjoy going doing fun things with their friends such as ice-skating, cinema, shopping trips
Aspirations: Want to be successful, famous and cool like their celebrity idols
How do they communicate with each other ?: through school, phonecalls, texts, social network sites.
Where do they live? : All over the UK.
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